The Lucian Company | Promotional Products & Apparel: Blog

Case Study: Pillow Box

Mar 22

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

Encore-Worthy Promo products

Mar 15

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate the a...

Case Study: A

Mar 08

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

Case Study: Look, Ma, No Hands!

Feb 28

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

6 Benefits of Customer Loyalty Programs

Feb 21

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

Case Study: Time for a Rebrand

Feb 14

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had previou...

Case Study: A Golfer Giveaway

Feb 07

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Print...

4 Ways to Improve Communication

Jan 31

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

Five Frugal Promotions for the Cost-Savvy Consumer

Jan 24

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

12 Coolest Squeeze Products to Relieve Your Stress

Jan 17

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...

Top 3 Color Trends for 2022

Jan 09

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-tren...

6 Products to Show Your Support for Breast Cancer Awareness

Jan 02

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...

Case Study: A Picture is Worth...a Nice Donation

Dec 25, 2022

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

12 Perfect Pediatric Products for Babies

Dec 17, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...

6 Products to Make Flu Season a Little Easier

Dec 10, 2022

As the weather turns cooler and the leaves change color, cold and flu season begins to rear its ugly head. Cold and flu season typically starts in the fall and peaks in January and February, and this ...

7 Promotional Products That Help You Prepare for the Unexpected

Dec 02, 2022

It’s always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared ...

7 Promo Products That Will Get the Party Started

Nov 25, 2022

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...

6 Reasons You Need a Company Store

Nov 17, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

6 Promotional Products That Put the “Fun” in Fundraiser

Nov 10, 2022

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

Case Study: Life of the Mardi

Nov 02, 2022

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...

5 Corporate Gifts Your Clients Will Love

Oct 26, 2022

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

Case Study: Create Your Own Reality

Oct 19, 2022

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the co...

6 On-the-Go Products for Travelers

Oct 11, 2022

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will rem...

Case Study: Take a Map!

Oct 04, 2022

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on c...

Case Study: It's Raining Cats and Dogs

Sep 26, 2022

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

Case Study: A Wedded Keepsake

Sep 19, 2022

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...

Case Study: Celebrate Milestones

Sep 12, 2022

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

Case Study: Bear With Us

Sep 05, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

Using Customer Profiles to Find the Perfect Promo Products

Aug 28, 2022

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Reel Them in With These 5 Cinematic Promo Products

Aug 21, 2022

Box office hits took a backseat this year as more people browsed through Netflix’s new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public,...

Case Study: Bringing Back the Fanny Pack

Aug 14, 2022

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

Craft the Perfect Trade Show Swag Bag

Aug 06, 2022

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for th...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Jul 30, 2022

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design—fondly known as The Party Cup™. It’s double-wall insulated, so it keeps refreshments cool on the bea...

Case Study: The Write Way

Jul 23, 2022

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

Yes, There's a Difference: Everything You Need to Know About Pens

Jul 15, 2022

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...

How to Put Together an Onboarding Kit

Jul 08, 2022

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

11 Promo Products for an Active Lifestyle

Jul 01, 2022

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

What's the Tea? Promo Products for Tea Lovers

Jun 23, 2022

Did you know that tea is one of the most consumed beverages globally, second only to water? This ancient brew has been around for hundreds, if not thousands of years, with references to early tea drin...

6 Retro Products That Are a Blast From the Past

Jun 15, 2022

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

Drive Traffic with These 6 Trade Show Ideas

Jun 08, 2022

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to e...

Cheers! Let’s Sell More Beer!

Jun 01, 2022

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

Case Study: Sometimes You Just Need to Vent

May 24, 2022

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

What’s Up With Unboxing Videos? The Trend You Must Try

May 17, 2022

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

Case Study: Save the Date, Save the Day

May 09, 2022

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

5 Steps to Achieving Your Goals

May 02, 2022

If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...

Case Study: Beach Balls? Bingo!

Apr 25, 2022

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

Tried and True: Classic Promotional Products

Apr 17, 2022

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

Our Top 10 Favorite Eco-Friendly Products

Apr 10, 2022

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

Your Guide to Promotional Shirts

Apr 03, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Case Study: Go Green or Go Home

Mar 26, 2022

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

5 Fail-Proof Ideas for Your Business Instagram

Mar 19, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Case Study: Promo'd to a Tee

Mar 12, 2022

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...

Case Study: College Fair Giveaway

Mar 05, 2022

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

Case Study: Put That on Your Calendar!

Feb 25, 2022

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her service...

5 Products That will Send you Over the Moon and out of This World

Feb 18, 2022

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover on...

Case Study: Jamming Out

Feb 11, 2022

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

Case Study: Masks and Casks

Feb 03, 2022

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...

Here Are Our Votes For The Best Political Promotional Product Staples

Jan 27, 2022

Whether you are right or left, red or blue, or somewhere in the middle, if you’re in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...

The Power of Perceived Value

Jan 20, 2022

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

How to Gain Inspiration in 5 Minutes

Jan 12, 2022

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Jan 05, 2022

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 of o...

Case Study: Shop 'til You Drop

Dec 29, 2021

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for st...

Case Study: Work it Out!

Dec 21, 2021

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation gif...

Case Study: Info in a Flash

Dec 14, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...

Top 8 Promotional Products for Real Estate Professionals

Dec 07, 2021

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

Perk up Your Promotions With These 6 Coffee Products

Nov 29, 2021

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

Trending Now: Sustainable Apparel Options

Nov 22, 2021

If you’ve spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everythi...

It's Party Thyme: 7 Products for Plant Lovers

Nov 15, 2021

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

10 Luxurious Products for Your VIP Customers

Nov 08, 2021

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

Case Study: Fresh Mesh Promotions

Nov 01, 2021

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentations....

Case Study: Custom Caps with a Budget Cap

Oct 25, 2021

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. The...

6 Things You Need on Your Desk

Oct 17, 2021

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

5 Promo Products for the Stay-at-Home Worker

Oct 10, 2021

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

Case Study: Health & Wellness Spas

Oct 03, 2021

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

Case Study: Raise Your Glass!

Sep 26, 2021

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

5 Promotional Products that Give Back

Sep 19, 2021

Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back t...

10 Tweetable Quotes for Motivation

Sep 12, 2021

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

How to Work Smarter, Not Harder

Sep 05, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Case Study: Practice Putting

Aug 29, 2021

2 Ball Pillow Pack – Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio a...

25 Insane Facts About Promotional Products

Aug 21, 2021

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

6 Rainy Weather Promotions

Aug 14, 2021

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thundersto...

Get in Gear With These Automotive Promo Products

Aug 06, 2021

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

Case Study: Have a Seat

Jul 30, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

Products and Tips to Boost Your Work From Home Productivity

Jul 23, 2021

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home workp...

Let's Get Physical With These Activewear Promo Products

Jul 15, 2021

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

5 Healthy Tips for Business Trips

Jul 08, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

Case Study: A Gift to Build a Dream On

Jul 01, 2021

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the h...

Case Study: Insuring Happy Employees

Jun 23, 2021

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

Case Study: Calendar Puns are Week

Jun 16, 2021

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Color...

Case Study: Where Has Your Pen Been?

Jun 09, 2021

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

Case Study: Roll Up in Style

May 26, 2021

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations aro...

6 Paw-some Promos for Pets and Vets

May 18, 2021

For vets, groomers, doggie daycares, and more, pet care is more than a hobby – it’s a lifestyle. While puppies don’t have any purchasing power, promoting your pet-centric business...

10 Promo Products for Auto-Lovers

May 11, 2021

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It’s time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear wor...

Graphic Design Terms Everyone Should Know

May 04, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Case Study: "Single Use" Pens for COVID-19

Apr 26, 2021

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...

Case Study: Don't Bottle It Up

Apr 19, 2021

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

Case Study: Real Modern Recognition

Apr 12, 2021

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

Tasty Products to Satisfy a Sweet Tooth

Apr 05, 2021

If you’re looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rem...

Case Study: Zip It Up

Mar 28, 2021

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How it ...

The History of Promotional Products

Mar 21, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

5 Office Toys That Will Bring Your Brand Joy

Mar 14, 2021

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

6 Morning Routine Products That Will Wake Anyone Up

Mar 07, 2021

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have ou...

The Power of Promo: Why People Love Freebies

Feb 28, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

Generation Z vs. Millennials: What’s the Difference?

Feb 21, 2021

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

6 Promotional Signs to Let Customers Know You’re Open For Business

Feb 13, 2021

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

8 Graphic Design Mistakes to Avoid

Feb 06, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Jan 30, 2021

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

Case Study: Thank You for Spooning

Jan 23, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

Case Study: Jot It Down

Jan 16, 2021

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

5 Tips for Boosting Social Media Engagement

Jan 09, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

Relax and Unwind With These 10 Promo Products

Jan 02, 2021

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

5 Back to College Products for a Safe School Year

Dec 25, 2020

The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten safe...

5 Pitch Perfect Products for Musically Talented Individuals

Dec 18, 2020

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

6 High-Tech Promotional Products

Dec 11, 2020

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rsquo...

7 Promotional Products For Those On the Go

Dec 03, 2020

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

5 Outside-the-Box Promotional Products for Your Next School Order

Nov 26, 2020

If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...

Graphic Design Terms Everyone Should Know

Nov 18, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Your Customers Won't Want to Remove These Promotional Products From Their Desks

Nov 11, 2020

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

Know Your Shades: 4 Types of Iconic Sunglasses

Nov 04, 2020

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wea...

Case Study: Financial Industry

Oct 27, 2020

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...

How to Create Buzz Around a Launch With Promo Products

Oct 20, 2020

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

Words Have Power: Why Copywriting Matters for Your Business?

Oct 13, 2020

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...

5 Promotional Products for Firemen and Fire Departments

Oct 06, 2020

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s where f...

6 Products for the Aspiring Home Chef

Sep 28, 2020

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes t...

Case Study: Happy to Hang Around

Sep 21, 2020

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

Case Study: Improve Sales and Traffic

Sep 14, 2020

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Sep 07, 2020

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

Case Study: The Big Picture

Aug 31, 2020

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

Case Study: Guess the Flavor Lip Balm

Aug 23, 2020

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...

How Promo Products Can Make a Lasting Impression

Aug 16, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Case Study: This Promotional Product is in the Bag

Aug 09, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

Case Study: A Not-So-Silly Idea

Aug 01, 2020

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-fi...

9 Promotional Products for Tech Wizards

Jul 25, 2020

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...

Must-Have Promotional Products for the Real Estate Industry

Jul 18, 2020

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a direc...

6 Budget-Friendly Products to Drive High-End Sales

Jul 11, 2020

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

Case Study: An Icy Cool Promotion

Jul 03, 2020

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a ...

Case Study: Success on Campus

Jun 26, 2020

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Jun 19, 2020

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

7 Financial Products That Are a Great Investment

Jun 12, 2020

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

8 Corporate Gifts for Your Employees

Jun 05, 2020

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

6 Things You're Missing out on by Not Using Promotional Products

May 28, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Case Study: This Event Needs More Cowbell

May 21, 2020

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...

Lead a Healthier Lifestyle With These 6 Promotional Products

May 14, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...

5 Easy Ways to Achieve a Positive Outlook

May 07, 2020

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...

Case Study: Boosting Trade Show Booth Traffic

Apr 30, 2020

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic ...

Case Study: Computer Repair At Your Fuzzy Fingertips

Apr 23, 2020

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

Case Study: Spec-Tacular Promotions

Apr 16, 2020

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...

Case Study: Getting Bent out of Shape for More Business

Apr 08, 2020

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

Case Study: Don't Run from this Promo!

Apr 01, 2020

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly membership...

Case Study: Inking Impressions

Mar 24, 2020

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Mar 17, 2020

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

Case Study: Yes, We Can!

Mar 10, 2020

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out ...

Win Big With These Promotional Products for Sports Lovers

Mar 03, 2020

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

6 Ways to Get More Done Every Day

Feb 25, 2020

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

Your Brand Is Your Business - Market It!

Feb 18, 2020

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Case Study: Lunchtime Loot

Feb 10, 2020

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

You Can Bank on These 7 Promotional Products

Feb 03, 2020

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

7 Ways to Instantly Make Your Website More User-Friendly

Jan 27, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

How One Hour Can Determine Your Success

Jan 20, 2020

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Case Study: It’s a Date!

Jan 13, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

7 Promotional Products Perfect for Weddings

Jan 06, 2020

Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help them...

Case Study: Rock out on the Run

Dec 29, 2019

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use dur...

The Best Promotional Products for Sports Fanatics

Dec 22, 2019

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

Case Study: A Hole in One Promotion

Dec 15, 2019

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

How to Make Resolutions You'll Actually Keep

Dec 08, 2019

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your gra...

9 Useful Apps for Sales & Marketing Professionals

Nov 30, 2019

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

6 Things You're Missing Out on by Not Using Promotional Products

Nov 23, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Case Study: 3D is the Key

Nov 16, 2019

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

O Canada! 6 Promotional Products Made in Canada

Nov 09, 2019

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a shor...

6 Promotional Products to Fit Your Budget

Nov 02, 2019

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

6 Snap-Worthy Products for Every Photographer

Oct 26, 2019

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

Give Your School Clubs a Boost With These Promotional Products

Oct 18, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

5 Out of the Box Promotional Products We Love…and You Will Too!

Oct 11, 2019

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...

You Need More Cowbell

Oct 04, 2019

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

Your Guide to Drinkware

Sep 27, 2019

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

Top 10 Promotional Product Ideas for the Construction Industry

Sep 27, 2019

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...